Web Design
User Interface Design
- Research and Analysis
- Conduct user research and create personas
- Analyze competitor interfaces
- Define design goals and constraints
- Conceptualization
- Develop mood boards and style tiles
- Create initial design concepts
- Design System Development
- Define color palette, typography, and iconography
- Create reusable UI components and patterns
- Layout Design
- Design key page layouts for desktop and mobile
- Ensure consistent application of design system
- Interactive Element Design
- Design state changes (hover, active, disabled)
- Create micro-interactions and animations
- Design Review and Iteration
- Conduct internal design critiques
- Gather client feedback and iterate designs
- Handoff to Development
- Prepare design specifications and assets
- Create style guide for developers
User Experience Optimization
- User Research
- Conduct user interviews and surveys
- Analyze user behavior through analytics
- Information Architecture
- Develop site maps and user flow diagrams
- Optimize navigation structure
- Content Strategy
- Audit existing content
- Develop content hierarchy and guidelines
- Interaction Design
- Design key user interactions and journeys
- Optimize form design and data input methods
- Accessibility Optimization
- Ensure WCAG compliance
- Optimize for screen readers and assistive technologies
- Performance Optimization
- Implement lazy loading and code splitting
- Optimize images and assets for fast loading
- User Testing
- Conduct usability testing sessions
- Analyze results and implement improvements
- Continuous Improvement
- Set up A/B testing for key conversions
- Implement analytics and heatmaps for ongoing analysis
Prototyping and Wireframing
- Low-fidelity Wireframing
- Sketch initial layout ideas
- Create paper prototypes for quick iteration
- Digital Wireframing
- Develop detailed wireframes using tools like Sketch or Figma
- Focus on layout and functionality, not visual design
- Interactive Prototyping
- Create clickable prototypes using tools like InVision or Adobe XD
- Simulate user flows and interactions
- High-fidelity Prototyping
- Develop visually detailed prototypes
- Incorporate branding elements and final content
- Prototype Testing
- Conduct user testing sessions with prototypes
- Gather feedback and iterate designs
- Collaboration with Development
- Use prototypes to communicate design intent to developers
- Collaborate on feasibility and implementation strategies
- Design Documentation
- Create detailed annotations and specifications
- Document interaction patterns and behaviors